When speaking with business owners during my courses and coaching sessions, one thing I always do is ask them about a current challenge they are facing. We then discuss it and see how we can workshop an approach to solving it together. I thought it may be helpful to share some of the challenges that have come up in those discussions and provide them as mini-case examples to talk through, with some ideas and techniques to help overcome them.

Today’s Sales Challenge: Loyalty to Existing Relationship

Does this sound familiar? You are starting to build your business, things are going well – but you are struggling to maintain the level of service you would like to provide. You still need to find time to hustle and build new business – and your existing customers are feeling neglected. Here are my top 3 tips to maintain your customer relationships – without killing yourself in the process.

Selling to businesses is not the same as selling in retail or to consumers. Business sales are usually of higher value and more complex. In my experience, the most common mistakes people make when selling to businesses are when they try to push things through or rush things – without walking the customer through what they need to make a decision.

Here are the Top 3 Mistakes people make when selling B2B.

Have you ever heard the saying “He can sell ice to Eskimos!”? Well, anyone selling ice to Eskimos is not a salesperson – they are a con artist.

Sales is not about sleazy tricks or pushing people to do things. Sales is about helping your customer to solve a challenge that they have, with your product.

Here are my top 5 tips on how to sell to businesses, without being a sleazebag.

Your business will be successful if your customers are successful. Customer Success is a way of supporting and growing business with existing customers, in a way that is focused on their success.