Helping founders sell with confidence, integrity & impact

B2B sales coaching for business owners & founders.

Does this sound familiar?

I need more customers!

So you’ve got a great product.

But what's next?

Finding customers is all about understanding who your ideal customer is, where they are, and how to pursue them.

Why is it taking so long?

B2B Sales take longer the more complex your product.

We’ll help you to understand the basic lingo and metrics of B2B selling, so you can have clarity and plan for success.

They seem interested then ghost me

Customers might ghost you if you have not identified concerns or if you try to skip to the end before they are ready.

We will help you build a relationship and learn how to guide them through a step-by-step process.

Are you ready to sell B2B?

Simply take this 3-minute B2B Sales Readiness Check and find out!

B2B Sales Courses & Training

Next Cohort starts 4th May 2026

How to Sell B2B

Go from Zero to Hero with the B2B Sales Accelerator for Founders

  • We’ll take you from “I know nothing” to “I’ve got this!”

  • 10-week course

  • Weekly calls to workshop your questions with a B2B sales expert

  • Personalised feedback on your sales materials by a B2B sales expert

Next Cohort Starts 18th May 2026

Selling with Partners

Accelerate your growth far beyond what’s possible alone

  • Learn how to Scale your Business with Partnerships

  • 6-week course

  • Weekly calls to workshop your questions with a partnerships expert

  • Personalised feedback on your partnership materials by a partnerships expert

What our clients say

Free Resources

Authentic Selling is passionate about helping founders achieve B2B sales success. As such, we have provided a range of free resources to get you started.

Click on any of the images below to go to that resource.

Free B2B Sales downloads

DOWNLOADS

Free B2B Sales Readiness Check

READINESS CHECK

Free B2B Sales webinars

WEBINARS

Free B2B Sales webinars

ARTICLES

B2B Sales FAQs

FAQs

Nimmity Zappert

Still not sure? I'm here to help!

Want to talk it through?

Book a free 30-minute consultation with our founder and resident expert

Nimmity Zappert

Founder & B2B Sales Expert

"I work with founders to move from uncertainty to clarity, building repeatable, customer-focused sales approaches that feel natural, give them confidence, and deliver results."

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Helping founders sell with confidence, integrity and impact.

Authentic Selling:

All of the Good Things Pty Ltd. Registered Business Name
Authentic Selling

ABN: 66651298841 | ACN: 651298841

We acknowledge the Traditional Owners of the land where we live and work, the Dharawal people. We pay our respect to Elders past and present.

© 2026 Authentic Selling. All rights reserved.