Led by Nimmity Zappert, we provide practical B2B sales training for founders and early-stage businesses who want to grow without using pushy, awkward, or sleazy sales tactics.
Our free webinars give genuine, useful insights that you can implement in your business today, plus, they give you a taste of what you can expect if you choose to work with us.
Our approach to business-to-business sales is simple and human. Selling isn’t about scripts, pressure, or “closing tricks”. It’s about understanding your customer, clearly communicating value, and helping people make good decisions for their business.
We work with founders who want clarity, confidence, and structure in their B2B sales process — especially those who are new to selling, wearing too many hats, or feeling unsure about where to focus their efforts.
To reset the stereotype of sales and show that successful B2B selling can be ethical, authentic, and grounded — delivered by people who do what they say they will, build real relationships, and create positive impact through their work.
Our goal is to help the good ones win
See our upcoming webinars below.

Join me for a free 1-hour webinar where we break this down - simply and practically.
DATE: Thursday, 9 April, 2026
TIME: 11am to 12pm AEST
VENUE: Online via Zoom
COST: Free
You don’t need to be loud, outgoing, or the centre of attention to be great at sales. 🙌
In fact… some of the best B2B sellers aren’t extroverts at all.
There’s a long-standing myth that to sell well, you need to be “that person” - confident, chatty, always on.
But if you’re a founder who’s passionate about what you do (and maybe a little more thoughtful or reserved), here’s the truth:
👉 You don’t need to change your personality to grow your business.
👉 You just need a simple way to approach sales.
I’ve worked with so many founders who are brilliant at what they do - but feel overwhelmed by the idea of “putting themselves out there” or selling.
And it holds them back.
The good news? Selling in B2B isn’t about being the loudest voice in the room.
It’s about knowing how to have the right Conversations, with the right people, in the right way.
What you’ll get from this session:
🔄 A fresh perspective on what a “good salesperson” actually looks like
🧠 A simple, structured approach to B2B sales (no performance required)
💬 How to sell through conversation - not pressure or pushiness
🎯 Practical steps you can start using immediately
Simply fill in this expression of interest form and we'll keep you up-to-date on upcoming webinars.
All of the Good Things Pty Ltd. Registered Business Name
Authentic Selling
ABN: 66651298841 | ACN: 651298841
We acknowledge the Traditional Owners of the land where we live and work, the Dharawal people. We pay our respect to Elders past and present.
© 2026 Authentic Selling. All rights reserved.